拍卖号：q1072714047

开始时间：12/15/2025 05:12:59

个 数：1

结束时间：12/18/2025 17:12:59

商品成色：二手

可否退货：不可

提前结束：可

日本邮费：卖家承担

自动延长：可

最高出价：

出价次数：0

裏表紙に破れあり（写真参照）。その他古本として並程度の使用感はありますが、書き込みなどはなく読むのに支障ありません。帯無し。

以下内容
Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.